Topik is on a mission to access the Interest Graph of any individual, starting with Twitter.
The Interest Graph is a representation of the relationship between people and things.
Topik tries to make sense of WHAT people care about, not WHO people care about.
The Topik for any individual is based on what they search for, what they follow, and what they express.
Fast forward to this era of mass info consumption, our Topik is something that we consumers create implicitly through our behaviors using web-based services.
Understanding your brand's Topik is essential to making your products and services better and form deeper connections with consumers.